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Wednesday, May 30, 2007

tmSuite™ Powers Online Contest for Microsoft Mobile Campaign

 
Client: Via Training launched an international marketing campaign to introduce a Web-based training program for mobile sales professionals who market Windows Mobile® powered devices at retail locations.
Via Training chose Tri-Media’s tmDecoder™ online contest solution to support their marketing initiative and NetDecoder™ direct mail post cards to provide an incentive for sales professionals to visit, in various languages across 8 countries.
Sponsored by Microsoft Corporation, the contest needed to seamlessly integrate with an existing web site and be manageable for multiple languages and local rules and regulations, while maintaining strict global branding and consistency guidelines.
Recipients of the NetDecoder® game card were able to decode the scrambled message on the contest page by placing the special NetDecoder™ game card over the screen or by ‘clicking and dragging’ the ‘virtual game card’ over the same area.
Tri-Media customized the contest rules to ensure that players only entered once and provided customized prizing algorithms for each country included, based on available offers and local government regulations. For advanced management and metrics, the administrative interface was upgraded to allow real-time player reports, management dashboards and full site traffic statistics.
About Tri-Media
Now in its 20th year Tri-Media is an award-winning Integrated Marketing Technologies firm serving a global clientele. Since 1986 Tri-Media has delivered proven results through its complete range of digital and traditional marketing solutions including tmLiveContent™, tmCommerce™, tmDMarketer™, tmBusinessIntelligence™, tmCommunications™ tmReservation™, tmAlertSystems™, and most recently tmConference™ and tmMobile™.
Tri-Media Integrated Marketing Technologies.
Online. Offline. Bottom Line.™
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For further information or to coordinate an interview, contact:
Albert Iannantuono
President, CEO & Founder
Tri-Media Integrated Marketing Technologies Inc.
517 Niagara Street, Welland, Ontario, L3C 1L7
Tel: (905) 732-6431
Fax: (905) 732-3028
Email: alberti@tri-media.com
Web site: www.tri-media.com 

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