Niagara, Ontario, October 5th, 2007 - Tri-Media is pleased to announce the launch of a trigger-based e-communications program for Humber College’s Registrars Office. The solution, launched in October 2007, provides the Registrar with an outbound e-mail broadcast system to support one-to-one, event-based communications to applicants and students.
Tri-Media utilized the tmMailCast™ application, a member of the Digital Marketing Engine within its proprietary suite of marketing technologies known as the tmSuite™ to provide a customized solution that meets the college’s needs.
The application was synced with the Registrars’ internal admissions applications to accept triggers and broadcast and track personalized communications to students in a timely fashion.
“We are proud to serve the collegiate community with this, our second successful installation of a customized, trigger-based e-mail communication tool in this vertical” states Albert Iannantuono, President and founder of Tri-Media. “The Communication and Alert Engines within our tmSuite™ have now powered digital/mobile non-crisis and crisis communication solutions for a variety of industries including: Banking/Finance, Government, Education, Manufacturing and Retailing.”
About Tri-Media
Now in its 20th year Tri-Media is an award-winning Integrated Marketing Technologies firm serving a global clientele. Since 1986 Tri-Media has delivered proven results through its complete range of digital and traditional marketing solutions including content management systems, digital marketing Application, e-commerce and online reservation tools, crisis communication software and business intelligence tools.
Tri-Media Integrated Marketing Technologies.
Online. Offline. Bottom Line.™
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For further information or to coordinate an interview, contact:
Albert Iannantuono President, CEO & Founder
Tri-Media Integrated Marketing Technologies Inc.
517 Niagara Street, Welland, Ontario, L3C 1L7
Tel: (905) 732-6431 Fax: (905) 732-3028
Email: alberti@tri-media.com
Web site: www.tri-media.com