News Release Archive

Friday, December 21, 2007

Multi-Tier Customer Acquisition Campaign Powered by Tri-Media’s tmDecoder™

 

Tri-Media is pleased to announce the launch of an acquisition campaign powered by NetDecoder® and tmDecoder™ marketing technologies.

Tri-Media licensed agency: LinksIM utilized our proprietary tmSuite™ technologies to create this interactive campaigns for client: The Globe And Mail – a national newspaper.

Different NetDecoder® post cards were sent to separate user groups with the call to action: visit our micro-site to register and use the game card to decode an online scrambled message. The message would read: ‘sorry try again’ or provide a ‘winner’ message for prizes including home sound systems or instant prizes including free music downloads from Puretracks.

Tri-Media provided the NetDecoder™ game cards and the online micro sites powered by tmDecoder™ technologies that managed the solution, conducted the contest and provided real-time reporting of players and winners.

This is the latest in a long list of successful marketing campaigns utilizing this truly unique solution combining an innovative direct mail program with online transactions.

About Tri-Media
Now in its 20th year Tri-Media is an award-winning Integrated Marketing Technologies firm serving a global clientele. Since 1986 Tri-Media has delivered proven results through its complete range of digital and traditional marketing solutions including content management systems, digital marketing applications, e-commerce and online reservation tools, crisis communication software and business intelligence tools.

Tri-Media Integrated Marketing Technologies.
Online. Offline. Bottom Line.™

For further information or to coordinate an interview, contact:
Albert Iannantuono
President, CEO & Founder
Tri-Media Integrated Marketing Technologies Inc.
517 Niagara Street, Welland, Ontario, L3C 1L7
Tel: (905) 732-6431 ext 223
Fax: (905) 732-3028
Email: alberti@tri-media.com
Web site: www.tri-media.com
 

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