News Release Archive

Tuesday, January 29, 2008

Tri-Media’s Licensee Network Expands With Latest Agency: Diccicco Battista Communication

 

Albert Iannantuono, President & CEO of Tri-Media Integrated Marketing Technologies, recently announced the latest marketing agency to become a licensee. Diccicco Battista Communications, a brand communications agency located in Pennsylvania USA is the latest to join the company’s growing network of licensees.

“We have long understood that there are many elements that must be considered in creating a solid brand initiative for our clients. And we have three divisions within our company to help address these in a cohesive fashion: advertising, media buying and PR. ” states Mike Diccicco, President and CEO of Diccicco Battista Communications. “We also understand the value of the Internet as part of this marketing communication mix. Thus, we have chosen to invest in this relationship with Tri-Media, which provides us and our clients a proven Internet Strategy team and a proprietary suite of Internet technologies in house.”

“Tri-Media’s evolution over the past 21 years has been dramatic and has provided us with a unique perspective on what it takes to deliver truly interactive marketing campaigns. This is not something that every marketing/advertising agency has come to grips with. As a result, Tri-Media searches for successful agencies that truly understands – and is capable of delivering – fully integrated marketing communications”, reports Mr. Iannantuono.  “Diccicco Battista is one of those agencies. ”

“Their impressive history and client list, along with the proven experience of their team made this an easy choice for Tri-Media. We welcome this latest agency to Tri-Media’s growing network and are already working on innovative, results-driving solutions for their clients.”

About Tri-Media
Now in its 21st year Tri-Media is an award-winning Integrated Marketing Technologies firm serving a global clientele. Since 1986 Tri-Media has delivered proven results through its complete range of digital and traditional marketing solutions including content management systems, digital marketing applications, e-commerce and online reservation tools, crisis communication software and business intelligence tools.

Web site: www.tri-media.com

About Diccicco Battista Communications
Founded in 1968, Diccicco Battista Communications is a full-service marketing communications firm, with advertising (FlashPoint—DBC), public relations (Reverb—DBC) and media (IntelliMedia—DBC) divisions. Diccicco Battista Communications creates, develops and executes fully integrated advertising, public relations and marketing campaigns, as well as brand management and messaging strategies, to a broad range of consumer, business-to-business and nonprofit clients nationwide. Diccicco Battista Communications is a member of ICOM, a global network of marketing communications agencies, and WOMMA, the Word of Mouth Marketing Association.

Web site: www.dbcommunications.net

Tri-Media Integrated Marketing Technologies.
Online. Offline. Bottom Line.™

For further information or to coordinate an interview, contact:
Albert Iannantuono
President, CEO & Founder
Tri-Media Integrated Marketing Technologies Inc.
517 Niagara Street, Welland, Ontario, L3C 1L7
Tel: (905) 732-6431 ext 223
Fax: (905) 732-3028
Email: alberti@tri-media.com
Web site: www.tri-media.com
 

Richard J. Battista Executive Vice President & COO
Diccicco Battista Communications

655 Business Center Drive, Suite 100 Horsham, PA 19044
Tel: (215) 957-0300 Fax: (215) 957-8898

Email: rbattista@dbcommunications.net
Web site: www.dbcommunications.net  

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