News Release Archive

Tri-Media is pleased to announce the launch of another three online campaigns in February, powered by the tmSuite™, to support our licensee’s innovative and interactive marketing programs.

Together with Tri-Media’s licensed agencies, the tmSuite™ of marketing technologies continue to prove their value by driving cost-efficient, effective and ROI-driving solutions. These latest promotions are an excellent example of how the tmSuite™’s Decoder sites, partnered with WebDecoder™ and NetDecoder™ technology can drive a variety of sales and branding initiatives.

“Our marketing-focused technologies together with the strategies and creative concepts devised with our licensed agencies continues to deepen our experiences and case studies, which continues to propel the success of Tri-Media and all our licensees”, states Albert Iannantuono, President and founder of Tri-Media Integrated Marketing Technologies.

• The latest campaign was deployed for Spectrum Brands, which was created in partnership with contest sponsor: The Home Depot. The program was designed to promote specific Spectrum Brand products that were featured at How To Clinics at participating Home Depot locations across the country. Game cards are distributed at in-store clinics promoting this brand, which drive customers to the online interface to register, decode and win instant prizes.

• Another promotion was launched earlier this month for Crystal D Creations, a leader in the awards niche of the promotional products industry for more than 15 years in the USA. This internal sales promotion was created to provide incentives to clients and prospects to purchase products from Crystal D. Game cards were distributed to a target database of clients/prospects (and given away at trade shows), which drove recipients to the client’s corporate web site where they had to register/log-in. Once logged in at the corporate site, they were forwarded to tmSuite™-hosted decoder micro site to decode their game cards for instant-win prizes.

• Also this February, Tri-Media’s network team posted a decoder site to support a NetDecoder® promotion created for Mira Windows. This unique program was designed to support a series of trade show initiatives. This promotion started on February 13th, 2008 at the IBS trade show and will continue at a series of trade shows throughout the year. Each visitor at the booth receives a MV Windows Wild Adventure Decoder Card with which they may register and decode right there at the booth or when they are back at their home/office desk. The contest featured great instant-win prizing with every player being entered into a sweepstakes for grand prize: an air-to-air combat flight with Air Combat USA.

About Tri-Media
Now in its 21st year Tri-Media is an award-winning Integrated Marketing Technologies firm serving a global clientele. Since 1986 Tri-Media has delivered proven results through its complete range of digital and traditional marketing solutions including content management systems, digital marketing applications, e-commerce and online reservation tools, crisis communication software and business intelligence tools.

Tri-Media Integrated Marketing Technologies.
Online. Offline. Bottom Line.™

For further information or to coordinate an interview, contact:
Albert Iannantuono
President, CEO & Founder
Tri-Media Integrated Marketing Technologies Inc.
517 Niagara Street, Welland, Ontario, L3C 1L7
Tel: (905) 732-6431 ext 223
Fax: (905) 732-3028
Email: alberti@tri-media.com
Web site: www.tri-media.com