Tri-Media licensee: CF&R Services recently launched another interactive campaign for client: Smith Barney. The promotion: “Kids Choice Tees” supports sales of Crayola’s Kids Choice crayons, markers and colored pencils. Specially marked packages of the Kids Choice products contained on-package sticker, which contained unique PIN code numbers. Consumers enter the unique PIN code from two separate products, along with any one UPC code from one of the available products on a branded micro site to receive a free Crayola Kid’s T-Shirt. This is another example of a successful integration of online and offline marketing practices, supported by the tmSuite™, driven by a Tri-Media Licensee. “CF&R Services, a leading fulfilment, coupon and redemption firm, has continuously strived to improve the interactivity of their client promotions”, states Albert Iannantuono, President and founder of Tri-Media. “We are proud to be the interactive arm of such a customer-focused group.” About Tri-Media
Now in its 21st year Tri-Media is an award-winning Integrated Marketing Technologies firm serving a global clientele. Since 1986 Tri-Media has delivered proven results through its complete range of digital and traditional marketing solutions including content management systems, digital marketing applications, e-commerce and online reservation tools, crisis communication software and business intelligence tools. Tri-Media Integrated Marketing Technologies.
Online. Offline. Bottom Line.™ For further information or to coordinate an interview, contact:
Albert Iannantuono
President, CEO & Founder
Tri-Media Integrated Marketing Technologies Inc.
517 Niagara Street, Welland, Ontario, L3C 1L7
Tel: (905) 732-6431 ext 223
Fax: (905) 732-3028
Email: alberti@tri-media.com
Web site: www.tri-media.com
|