Niagara, Ontario - Albert Iannantuono, President & CEO of Tri-Media Integrated Marketing Technologies, Inc. recently announced the expansion of Tri-Media’s agency network. Powers Agency, a full-service marketing and communications agency based in Cincinnati, Ohio, was the latest to join the company’s growing network when it signed a license agreement earlier this month.
Under Tri-Media’s License Program, marketing agencies are permitted to purchase an ownership stake in Tri-Media, thereby allowing the Licensee to access Tri-Media staff, technologies and processes and integrate them into their existing operations. This innovative business model has proven to increase the agency’s ability to offer interactive campaigns across all disciplines without the pitfalls experienced with building in-house Web or IT teams.
“Tri-Media continues to search for leading marketing, PR and communication firms across the world that have the experience, clients and staff to deliver truly integrated and innovative marketing campaigns,” states Albert Iannantuono. “We have worked with the leadership at Powers Agency and know the quality of their strategic thinking, the depth of their experience and reach in their marketplace.”
“Our relationship with Tri-Media bolsters our in-house capabilities, providing Powers Agency with a complete and integrated service offering that’s not available anywhere else in the region,” states Lori Graf, President of Powers Agency. “Our previous experience with Internet strategy and execution has taught us a great deal, giving us the confidence that our investment in Tri-Media will provide dramatic results for Powers Agency and – more important – for our clients.”
About Tri-Media
Now in its 21st year Tri-Media is an award-winning Integrated Marketing Technologies firm serving a global clientele. Since 1986 Tri-Media has delivered proven results through its complete range of digital and traditional marketing solutions including content management systems, digital marketing applications, e-commerce and online reservation tools, crisis communication software and business intelligence tools.
About Powers Agency
Powers Agency (www.PowersAgency.com) is a full-service marketing communication firm organized into five core disciplines of account management, creative, media, interactive and Pinger PR at Powers Agency. One of the region’s largest integrated communications firms with a female chief executive, Powers Agency is a long-standing member of the American Association of Advertising Agencies and has a diverse client roster of local, regional and national companies and organizations. Since opening its doors in 1986, Powers Agency’s single-minded focus has been building brands and bottom lines for its client partners.
Tri-Media Integrated Marketing Technologies.
Online. Offline. Bottom Line.™
For further information or to coordinate an interview, contact:
Albert Iannantuono
President, CEO & Founder
Tri-Media Integrated Marketing Technologies Inc.
517 Niagara Street, Welland, Ontario, L3C 1L7
Tel: (905) 732-6431 ext 223
Fax: (905) 732-3028
Email: alberti@tri-media.com
Web site: www.tri-media.com