Tri-Media’s tmSuite™ was utilized by Texas-based marketing firm: Briscoe Hall (www.briscoehall.com) to create/manage a micro site in support of a new campaign for their client Tootie Pie Co.
Having started through one Texan’s fair-winning pies, today Tootie Pie Co. sells and delivers magnificent, handmade pies all through its online Web store: www.tootiepieco.com . Famous throughout Texas and surrounding states, the agency’s challenge was to create an awareness campaign to let the rest of America in on this ‘best kept secret’.
The campaign, titled: “How Far For A Tootie Pie” and anchored by a tmSuite™-powered micro site, encourages visitors to watch and post videos showing what Texans would do for a Tootie Pie. Early feedback shows enthusiasm about the product from as far away as New York City. It’s hard to keep a secret that tastes this good!
Further, the Web-based campaign is supported by our viral video syndication service that will distribute and track these videos across most social networking sites.
Americans love their pies and this site provides a place where pie-lovers can share their enthusiasm for one of America’s premier pies: Tootie Pies! Site visitors will also have the chance to ‘Vote for the Texas State Pie’ while on the site, submit their favourite pie recipes and more. Share the love, visit: www.howfarforatootiepie.com.
“Social Media is a cornerstone of online marketing today”, states Albert Iannantuono, President and founder of Tri-Media Integrated Marketing Technologies. “And this campaign is another example of how the tmSuite™ of marketing technologies and services supports and manages such solutions to Tri-Media’s licensed agencies."
About Tri-Media
Now in its 21st year Tri-Media is an award-winning Integrated Marketing Technologies firm serving a global clientele. Since 1986 Tri-Media has delivered proven results through its complete range of digital and traditional marketing solutions including content management systems, digital marketing applications, e-commerce and online reservation tools, crisis communication software and business intelligence tools.
Tri-Media Integrated Marketing Technologies.
Online. Offline. Bottom Line.™
For further information or to coordinate an interview, contact:
Albert Iannantuono
President, CEO & Founder
Tri-Media Integrated Marketing Technologies Inc.
517 Niagara Street, Welland, Ontario, L3C 1L7
Tel: (905) 732-6431 ext 223
Fax: (905) 732-3028
Email: alberti@tri-media.com
Web site: www.tri-media.com