Tri-Media’s tmSuite™ is pleased to announce the launch of a new retail Web site for fast-growing clothing chain: Boathouse (www.boathousestores.com).
Boathouse’s national brands, price strategy and strong customer loyalty has propelled incredible growth leading to their current 36 stores (and growing fast). To facilitate communications with their expanding database, drive more customers to the stores, and facilitate employment searches for new location openings, Tri-Media’s tmSuite™ was utilized to create/manage a new retail site.
The e-commerce solution (tmStoreFront™) provides for full Web site/content management solution along with category, product/sku, price and upsell marketing management. In addition to the traditional e-commerce and online marketing tactics, a planned upgrade will feature social networking-styled micro pages features local garage band profiles, concert date and streaming music to keep Boathouse’s audience engaged with the site and brand.
“This program, as it evolves over the upcoming months, will take advantage of Internet’s power to move the site beyond an operational tool and create a marketing and communications platform that will start and maintain conversations with their clients”, states Albert Iannantuono, President and founder of Tri-Media Integrated Marketing Technologies. “We’re confident this program will be successful for Boathouse and proud of the technologies used to power it.”
About Tri-Media
Since 1986, Tri-Media (www.tri-media.com) has delivered proven results through its complete range of digital and traditional marketing solutions including content management systems, digital marketing applications, e-commerce and online reservation tools, and business intelligence tools through its channel of licensed marketing agencies. In addition, its subsidiaries, Sigmalert, Inc. and ihiveLIVE.com, offer intelligent mass notification and affinity group focused social commerce network platforms, respectively.
No stock exchanges have reviewed or accepted responsibility for the adequacy or accuracy of the content of this press release. Certain statements contained herein constitute forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and 21E of the Exchange Act of 1934. Such statements include, without limitation, statements regarding business and financing, business trends and future operating revenues and expenses. Statements regarding the aforementioned are based on several assumptions and are not to be considered fact. Although Tri-Media Integrated Marketing Technologies Inc. believes that the statements are reasonable, it can give no assurances that such expectation will prove to be correct. Investors are cautioned that any forward-looking statements made by Tri-Media Integrated Marketing Technologies Inc. contain no guarantee of future performance and that actual results may differ materially from those set forth in the forward-looking statements. For additional information see the reports filed by the company in its securities filings with applicable securities regulators (currently available at www.sedar.com). Unless otherwise required by applicable securities laws, Tri-Media Integrated Marketing Technologies Inc. disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
For further information or to coordinate an interview, contact:
Albert Iannantuono
President, CEO & Founder
Tri-Media Integrated Marketing Technologies Inc.
517 Niagara Street, Welland, Ontario, L3C 1L7
Tel: (905) 732-6431 ext 223
Fax: (905) 732-3028
Email: alberti@tri-media.com
Web site: www.tri-media.com