Tri-Media is pleased to announce the launch of a new campaign for Cbeyond, a voice and broadband Internet provider built exclusively to serve small businesses across the US. This latest campaign was designed to feature how Cbeyond has helped small business across various verticals have helped their customers and drive leads to their sales/marketing team. The solution designed/developed by the Tri-Media team, in conjunction with the strategy and creative department at Demark, The Agency, features a micro site (www.cbeyond.com/grow), digital media planning and execution, lead management and full campaign tracking/reporting. Solutions used from within the tmSuite™ include: tmLiveContent™, tmLeadTrack™, tmDigiAd™ services along with custom flash development. Small businesses will be notified of the site through online banner advertising placed based on the online research performed by our digital media strategists. Click throughs will be taken to a customized micro site here visitors will be able to watch/listen to small business testimonials and case studies across different industries, learn about the full suite of products and services offered by Cbeyond and either request contact or get a quote. The various call to actions on the site are manage by the tmLeadTrack™ solution, which was appended to the content management solution powering the site. It notifies specific support team members on actions to be taken, tracks the actions, responses, next steps and reports on the site and team's performance. Lastly, the site provides full onboard Web site traffic monitoring and reporting so the marketing team can better understand how people are using the site in real time and make any necessary changes to better communicate with customers. About Tri-Media: Now in its 20th year, Tri-Media is an award-winning Integrated Marketing Technologies firm serving a global clientele. Since 1986 Tri-Media has delivered proven results through its complete range of digital and traditional marketing solutions including content management systems, digital marketing application, e-commerce and online reservation tools, crisis communication software and business intelligence tools. Tri-Media Integrated Marketing Technologies.
Online. Offline. Bottom Line.™
-30- For further information or to coordinate an interview, contact:
Albert Iannantuono
President, CEO & Founder
Tri-Media Integrated Marketing Technologies Inc.
517 Niagara Street, Welland, Ontario, L3C 1L7
Tel: (905) 732-6431 ext 223
Fax: (905) 732-3028
E-mail: alberti@tri-media.com
Web site: www.tri-media.com |