Baltimore, Maryland. September 30, 2008 – Tri-Media Integrated Marketing Technologies, Inc. announced today the introduction of three separate, high-profile sports marketing campaigns featuring major league baseball player, New York Yankees’ Derek Jeter; national football league player, Baltimore Ravens’ Joe Flacco; and national footbally league player, Buffalo Bills’ Terrell Owens.
In association with AOL and the Ford Motor Company, Tri-Media developed the microsite “Jeter’s Meter” to highlight select Ford motor vehicles, as well as to provide a fun, interactive lifestyle guide hosted by the gregarious MLB shortstop himself.
In collaboration with Pizza Hut of Maryland, Tri-Media just introduced a multi-tiered marketing initiative featuring NFL quarterback Joe Flacco. The Flacco’s Favorite campaign includes three television spots to be aired before and during games, four radio spots, print ads, box toppers, and streaming online videos, including a humorous “blooper” version (www.pizzahutpizza.com).
In partnership with the Food Bank of Western New York, Tri-Media developed an innovative, donations-driven website featuring NFL wide receiver Owens to help provide meals for children and adults, as well as to bring awareness to the region’s hunger issues (www.81tackleshunger.com).
In today’s tough economic climate, Tri-Media is excited to be driving such a high-profile phalanx of sports marketing campaigns. “As a company, we foster what we call adaptive marketing,” said Albert Iannantuono, President and CEO of Tri-Media Integrated Marketing Technologies.
“Sports marfketing is an important marketing venue in the new order of branding and advertising. Tri Media and our patners and clients are adapting traditional sports marketing into new, digitally exciting promotions.”
About Tri-Media:
Now in its 20th year, Tri-Media is an award-winning Integrated Marketing Technologies firm serving a global clientele. Since 1986 Tri-Media has delivered proven results through its complete range of digital and traditional marketing solutions including content management systems, digital marketing application, e-commerce and online reservation tools, crisis communication software and business intelligence tools.
Tri-Media Integrated Marketing Technologies.
Online. Offline. Bottom Line.™
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For further information or to coordinate an interview, contact:
Albert Iannantuono
President, CEO & Founder
Tri-Media Integrated Marketing Technologies Inc.
517 Niagara Street, Welland, Ontario, L3C 1L7
Tel: (905) 732-6431 ext 223
Fax: (905) 732-3028
E-mail: alberti@tri-media.com
Web site: www.tri-media.com