Niagara, Ontario… February 3, 2010. Tri-Media Integrated Marketing Technologies, Inc. announces the hiring of Walt Rampata as Vice President of Partner Power. Partner Power is Tri-Media's licensed partner network of marketing companies that utilize the company as a primary marketing technology resource. Rampata will be based out of Tri-Media's US headquarters located in Baltimore, MD.
Rampata will be utilizing his 15+ years of experience in sales and digital marketing to add new licensed partners to Tri-Media's Partner Power channel. He is a seasoned professional who has demonstrated the ability to develop new business within competitive markets.
In 1999, Rampata co-founded an interactive, multi-media marketing company, Digital Organism, LLC. He served as Business Development Director and Account Planner, directing growth of the company until being acquired by a large traditional agency in 2005. Walt then operated as VP of Interactive Marketing for the acquiring agency until joining Tri-Media. His responsibilities included strategic planning and account management of all interactive campaigns.
"We identified Walt as a seasoned professional whose skills and experience will help our partners drive sales and revenue," said Albert Iannantuono, President and CEO of Tri-Media Integrated Marketing Technologies. "Walt has successfully managed large marketing technology organizations before, and we are confident that he will be a champion of growth for our Partner Power channel."
The challenge of transforming a traditional agency into a traditional/digital hybrid, or Tri-Media Tradigital Agency, is nothing new to Rampata. "He has experienced the challenges and frustrations of this transition from first-hand experience. That quality makes him a valuable asset to our licensed partners," explained CEO Iannantuono.
Prior to joining Tri-Media, Rampata has worked with clients such as: Adobe, Aerotek, Bank of America, Black & Decker, Booz Allen Hamilton, Discovery Communications, Enron, Marriott, Motorola, Motown Records, Nokia, Northrop Grumman, and Universal Pictures.
About Tri-Media... Tri-Media Integrated Marketing Technologies is a Canadian public company with offices in the North America, Europe, and Asia. The company has developed a licensee network, known as Partner Power, comprised of 30 marketing companies in Canada, US, Belarus, and UK that use Tri-Media as their primary digital marketing resource. Tri-Media also operates as an advertising agency for several major Canadian and US brands. The client list includes Parks Canada, Golf Canada, Wine Kitz, Lilydale Foods, AOL, Kraft Foods, Ford Motor Co., Snyder's of Hanover, Radio Shack, Pizza Hut, and more. Additionally, Tri-Media operates a custom digital application development division with a global market base. (www.tri-media.com and www.partnerpower.tri-media.com)
For information or to coordinate an interview, contact:
Albert Iannantuono, CEO
Tri-Media Integrated Marketing Technologies, Inc.,
20 Corporate Park Drive, Suite 103
St. Catharines, Ontario L2S 3W2
eMail: alberti@tri-media.com
Phone: 905-641-1627, x223