Literally overnight your agency becomes capable of delivering the most sophisticated of digital marketing programs. No project is too large, too complex, or too challenging for Tri-Media – and by association – for you. Tri-Media solves the agency digital dilemma very efficiently. Tri-Media Partner Agencies experience financial benefits on several levels.
First, the agency saves overhead by not having to staff an entire department: | | Minimal Interactive Department: | | Web Strategist - | $85,000 | | Web Designer - | $70,000 | | Digital Media Planner - | $70,000 | | Technical 1 - | $80,000 | | Technical 2 - | $55,000 | | | $360,000 |
The dilemma of traditional agencies building their own digital department is hiring the technical employees. Most agencies have no expertise in evaluating or managing technical programmers. Add benefits and contribution to overhead into the mix and even a minimal interactive department will exceed a cost of $400,000. Tri-Media’s licensing fee is significantly less. Significantly less.
Secondly, digital agencies make up to 60% more gross profit from the same budget. More of your client’s marketing budget stays in your shop. Less passes through. You make money by billing strategy and tactical execution fees, creative fees and account management fees. You make money by billing digital media fees or taking commissions on the media driving visitors to your client’s web site. Assumption: Client Budget of $650,000 Traditional Agency Model:| Media = | $550,000 | | Production = | $100,000 | | | $650,000 | | Agency Profit: | $125,000 (19%) | | Digital Agency Model: | Client Budget | Licensed Agency Profit after Tri-Media’s Cost | | Site Production | $60,000 | 35,000 | | Creative Fees | $33,000 | 28,000 | | Management Fees | $18,000 | 12,000 | | Hosting Fees | $6,000 | 2,000 | | Video Production | $23,000 | 6,000* | | SEO | $12,000 | 6,000 | | Keyword Search | $33,000 | 6,000 | | On-line Media | $150,000 | 22,500 | | E-Mail Marketing | $30,000 | 15,500 | | Social Network | $60,000 | 20,000 | | | $425,000 | 153,000 (36%) | | Additional Opportunities | | | | Social Media Research | $25,000 | 5,000 | | Social Media Tactics and Execution | $200,000 | 95,000 | | | $650,000 | 253,000 (39% +) |
*Higher if agency produces locally
Thirdly, with a decreasing traditional budget, your ‘evolution’ to a digital agency allows you longer, sustainable growth.
Some of our partners have transformed their operations into totally digital models. We have successfully helped our Partners to adapt to digital marketing. The vast majority of our Licensed Agency Partners report digital billings of 20 – 40% of their total during the last year. One hundred percent would agree that their digital billing percentage has and will continue to increase with every new year.
The tmPartner Power business model is Win, Win, Win. Your clients win. Your agency wins. Tri-Media wins. | Did you try to build your own? Mark Kolier President,
Canterbury Graphics Strategic Marketing, Inc.
What's been your biggest success with Tri-Media? Richard Battista Executive VP. COO,
Diccicco Battista Communications What is the TM mission? Matthew Azzam Executive Creative Director,
Azzam Jordan |